King of the Hammers

Primary niche Automotive
#741 of 1850 in primary niche by 30-day views #336 of 1850 by subscribers 1 associated secondary niches

The official channel of King of the Hammers, the toughest off-road race in the world, held annually in Johnson Valley, California. KOH started as a single race between 12 individuals and has grown to 1,000+ global competitors, 80,000 in-person spectators, and nearly three million online viewers…

View on YouTube → Compare this creator →

Niche discoverabilityPrimary + secondarysecondary niches can surface this creator in niche search/results when the match is strong
Strongest secondaryPowersports Testing & Reviewsadditional audience context
Monthly momentum+9,75630-day view movement

Creator Intelligence

Rank position and recent growth signals, using NicheTally's stored public snapshots.

Social analytics view
#741Primary Niche Rankof 1850 by recent views
Top 40.1%Niche Positionlower percentage is stronger
#336Subscriber Rankof 1850
+9,75630-Day Viewsrecent momentum
-10030-Day Subscribersaudience growth
325Average Daily Viewsrecent run rate

Associated niches

These are the public niche connections for this creator. A creator can appear in a niche even when that niche is secondary, as long as the match is strong.

2total niches

Niche search and niche pages use both primary and strong secondary niche links, so these badges act as extra discovery paths for the same creator.

Why NicheTally placed this creator here

Transparent niche evidence helps visitors understand how a creator appears in search and rankings.

Developing match
Primary nicheAutomotive
Evidence score27
ConfidenceLow

Recent channel and video evidence supports this niche match.

52,200Subscriberscurrent total
5,519,636Total Viewslifetime
815Videostracked channel count
+9,75630-Day Viewsmonthly momentum
-10030-Day Subsmonthly audience growth
325Avg Daily Views30d, 7d fallback
-3Avg Daily Subs30d, 7d fallback
6,773Views / Videolifetime efficiency

Estimated Creator Revenue

Directional YouTube ad-revenue estimate using recent view momentum and a niche-adjusted dollars-per-1,000-views range. Sponsorships, merch, affiliate sales, Shorts splits, and actual creator RPM are not included.

Estimate only
$29.27 – $117Est. Monthly Revenue30-day views
$351 – $1.4KAnnual Run Ratemonthly estimate × 12
$3.00–$12.00 / 1KRPM Range Usedvehicle/hobby RPM
9,756Views Used30-day views

Run-Rate Scenario

A range based on a blended 7-day and 30-day pace. It is a momentum scenario—not a promise or forecast—and widens when recent growth is volatile.

Established signal
5,528,218–5,530,18530-Day View Rangeprojected total range
5,543,758–5,552,90590-Day View Rangewider uncertainty window
52,200–52,20030-Day Subscriber Rangeprojected total range
52,200–52,20090-Day Subscriber Rangewider uncertainty window

Creator Performance History

Daily views and subscriber movement from NicheTally snapshots. More detail appears as the collector builds more daily history.

Rank prefers monthly views; subscriber rank is shown separately.

Daily Views

views added per day
29 August 2026: 33030 August 2026: 30631 August 2026: 2311 September 2026: 1652 September 2026: 4313 September 2026: 2504 September 2026: 05 September 2026: 6936 September 2026: 3877 September 2026: 3398 September 2026: 17710 September 2026: 1,00411 September 2026: 012 September 2026: 46313 September 2026: 34714 September 2026: 46215 September 2026: 28916 September 2026: 33717 September 2026: 20918 September 2026: 31719 September 2026: 33920 September 2026: 55221 September 2026: 9622 September 2026: 27123 September 2026: 37124 September 2026: 33625 September 2026: 20426 September 2026: 42227 September 2026: 428

Subscribers Over Time

tracked subscriber total
28 August 2026: 52,30029 August 2026: 52,30030 August 2026: 52,30031 August 2026: 52,3001 September 2026: 52,3002 September 2026: 52,3003 September 2026: 52,3004 September 2026: 52,3005 September 2026: 52,3006 September 2026: 52,3007 September 2026: 52,3008 September 2026: 52,30010 September 2026: 52,30011 September 2026: 52,30012 September 2026: 52,30013 September 2026: 52,30014 September 2026: 52,30015 September 2026: 52,30016 September 2026: 52,30017 September 2026: 52,30018 September 2026: 52,30019 September 2026: 52,30020 September 2026: 52,30021 September 2026: 52,30022 September 2026: 52,30023 September 2026: 52,20024 September 2026: 52,20025 September 2026: 52,20026 September 2026: 52,20027 September 2026: 52,200
DateDaily ViewsTotal ViewsDaily SubsSubscribers
27 September 2026 +428 5,519,636 0 52,200
26 September 2026 +422 5,519,208 0 52,200
25 September 2026 +204 5,518,786 0 52,200
24 September 2026 +336 5,518,582 0 52,200
23 September 2026 +371 5,518,246 -100 52,200
22 September 2026 +271 5,517,875 0 52,300
21 September 2026 +96 5,517,604 0 52,300
20 September 2026 +552 5,517,508 0 52,300
19 September 2026 +339 5,516,956 0 52,300
18 September 2026 +317 5,516,617 0 52,300
17 September 2026 +209 5,516,300 0 52,300
16 September 2026 +337 5,516,091 0 52,300
15 September 2026 +289 5,515,754 0 52,300
14 September 2026 +462 5,515,465 0 52,300

Similar Creators in Automotive

Discover other tracked channels competing for the same audience.

Explore full niche →

Recent Tracked Videos

MORE | American Rentals Freedom Cup | Sunday

King of the Hammers · Automotive

Views: 0 · Published: 7 July 2026

Watch on YouTube →

MORE | American Rentals Freedom Cup | Saturday

King of the Hammers · Automotive

Views: 0 · Published: 7 July 2026

Watch on YouTube →

NORRA Baja Day 7 LIVE | La Paz to San José del Cabo

King of the Hammers · Automotive

Views: 4,965 · Published: 8 May 2026

Watch on YouTube →

NORRA Baja Day 6 LIVE | Loreto to La Paz

King of the Hammers · Automotive

Views: 4,937 · Published: 7 May 2026

Watch on YouTube →

NORRA Baja Day 5 LIVE | San Ignacio to Loreto

King of the Hammers · Automotive

Views: 6,493 · Published: 6 May 2026

Watch on YouTube →

NORRA Baja Day 4 LIVE | Bahía de los Ángeles to San Ignacio

King of the Hammers · Automotive

Views: 5,730 · Published: 4 May 2026

Watch on YouTube →

NORRA Baja Day 3 LIVE | San Felipe to Bahía de los Ángeles

King of the Hammers · Automotive

Views: 6,671 · Published: 4 May 2026

Watch on YouTube →

NORRA Baja Day 2 LIVE | Ensenada to San Felipe

King of the Hammers · Automotive

Views: 7,875 · Published: 3 May 2026

Watch on YouTube →

Sign In Sign Up
Scroll to Top